What the site should show
The services, specifically
Bookkeeping, payroll, VAT returns, year-end accounts, advice. With a sentence on what is included.
Who you suit
Industries, size and company type. It is fine to say who you do not take on.
The systems
Tripletex, Fiken, PowerOffice, Visma or others. Many clients have already chosen a system.
Authorisation
That the firm is authorised, and that it can be checked in the Financial Supervisory Authority's register. It is a real mark of quality.
The people
Name, photo, email and direct line. Clients want to know who they will get.
Pricing model
Not necessarily figures, but how you price. A fixed monthly fee is easier to say yes to than an hourly rate.